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- Why Choose Seki Edge?
- About Seki Edge
- About Green Bell
- Message from the President
- About Jatai International
- History of Jatai
- So many choices! So unique! So cool!
- Beautifully designed, high quality stainless steel beauty and grooming tools
- Nail clippers, eyebrow tweezers, men's grooming kits, eyelash curlers, Japanese chef knives & more
- #1 seller on Amazon.com for fingernail clippers and toenail clippers!
What makes Seki Edge different:
As much as we'd like to wake up looking perfect every day, we could all use a little help in the beauty department from time to time. But poor quality grooming tools are barely worth the money you spend on them. The beautifully designed, high quality beauty and grooming tools from Seki Edge will have you proud to use every tool in your box. Whether it’s nail clipper, eyebrow tweezers, mens grooming kits, eyelash curler, or Japanese chef knives you are looking for, Seki Edge has something for everyone!
The Lowdown of Seki Edge Beauty Tools
In the small town of Seki City, buried in the central mountains of Japan, there's a rich history of samurai sword making, dating back to the 13th century. Though swords are no longer made in the area, descendants of those samurai-makers are proud to use their long history of craftsmanship to make beauty and grooming tools today. At Seki Edge, all products are made with this Japanese technique, incorporating modern ergonomic design and style into every tool. Who says a grooming tool has to be boring or unattractive? We have it...nail clippers, tweezers, eyelash curlers, extractors, grooming kits and more! You name the tool and Seki Edge likely has a beautifully designed version for you! As the #1 seller on Amazon.com for fingernail and toenail clippers, Seki Edge knows what they're doing, and they've received accolades from major magazines like Lucky, Marie Claire, Glamour, Self and more to prove it. From nail clippers, mens grooming kits, eyebrow tweezers to Japanese chef knives Seki Edge has a great selection to choose from for high quality Japanese beauty tools. Seki's products also stand up to everyday use, making for products that last and don't need to be replaced. For attractive beauty and grooming tools that get the job done, Seki's got the edge.
Sometimes you need third party validation when buying a product. It's totally understandable when making a purchase. Here are some real life video testimonials from actual users about what they think about Seki Edge products, what products they use, the benefits they've received from the products and how Seki Edge has enhanced not only their lifestyle but also their family and friend's lives.
Disclaimer: The people in these videos were in no way paid or incentivized to give these testimonials. These are their true thoughts about Seki Edge products.
Elene - Nail Tech
Max - Customer
Jeff - Customer
SEKI EDGE is a collection of world class beauty implements made by the finest craftsman in Seki, Japan. From nail clippers, eyebrow tweezers, mens grooming kits, eyelash curlers to Japanese chef knives, there is something for everyone! At Seki Edge, we stay on the cutting edge in functionality and design keeping you groomed and beautiful.
The story of Seki Edge begins back in the 13th century in Seki City, a small city in the central mountains of Japan. Due to its rich natural resources, abundant materials, and ideal conditions such as pine charcoal for kilns, blade soil, good quality water, and a water transport system, a master sword smith named Motoshige chose Seki as the ideal place to produce samurai swords for the region.
Today, Seki Edge takes on the same "Bushido" approach to manufacturing. The city of Seki is world famous for manufacturing the finest cutlery, knives, razors and grooming tools. Today, we have taken on a modern approach to manufacturing without losing our roots of craftsmanship and perfection. In today's manufacturing age, the focus is on large volumes and inexpensive production. Quality has been long forgotten. We believe the market is demanding more than just a cheaper price tag. We create quality and innovative tools that respond to your needs. Every nail clipper, mens grooming kit, eyebrow tweezers, Japanese chef knives and more are made great care and attention, incorporating this craftsmanship.
Despite increasing demands to increase production, we are still committed to the philosophy of hand craftsmanship, quality and reliability. We will not forget our roots in exchange for bigger profits. We are fully committed to maintaining the highest standards in every step of production. We are also committed to leading the industry in new and innovative tools every year.
While sword making is no longer being practiced in Seki, the descendants of the sword making craftsmen are expanding upon their sword-making skills and techniques by incorporating modern manufacturing technologies and materials to today's cutlery and razor edge tools. Mr. Kiyoshi Ishida, the founder of Greenbell and the sole manufacturer of Seki Edge products, is a descendant of these ancient artisans. He found that there was a need for high quality nail clippers, eyebrow tweezers, mens grooming kits and Japanese chef knives in the market place.
This rich heritage and reputation for high quality is behind every Seki Edge beauty and grooming tool. The Seki Edge name is a guarantee superior quality and performance. Seki Edge separates itself from other implements in the marketplace by embracing its long history of Japanese skill and craftsmanship, while incorporating modern technology, the benefits of ergonomic design, and their flare for fashion and style in every Seki Edge tool made.
Today, new items that are innovative in function and design are being developed at an unprecedented rate. Seki Edge continues to look toward the future to provide consumers with the opportunity to experience the Seki Edge. So the next time you buy nail clippers, eyebrow tweezers, mens grooming kits, Japanese chef knives and other beauty implements, make sure it is a Seki Edge tool.
From the creators of the samurai sword in the mountains of Seki, Japan, Greenbell combines centuries-old craftsmanship with modern technology to create the world's finest stainless steeel beauty and grooming tools. Greenbell exemplifies the exquisite blend of metal work and art.
It's the way precision of the way our instruments cut, shape, smooth and curl. It's the way they fit in your hand. It's the pleasure you feel of getting professional results.
Greenbell was founded in 1968 in Osaka, Japan by Mr. Kiyoshi Ishida. Greenbell set up its factory in Seki, Japan where it is world reknowned for cutlery and cutting tools. Today, Greenbell manufactures thousands of products using traditional methods by master craftsmen who still labor by hand. It is the generational transfer of experience and knowledge that has made Greenbell the gold standard of beauty and grooming tools recognized by the world today.
History of Greenbell
1968 - GREEN BELL CO., LTD. established in Higashinari-ku,Osaka, Japan.
1970 - The establishment of Tokyo branch.
1973 - The completion of Seki factory in Gifu prefecture.
1976 - The completion of new headquarter building and moving to Yodogawa-ku,Osaka.
1976 - The establishment of Nagoya branch.
1978 - The 2nd time building expanded construction of Seki factory.
1979 - The establishment of Trading department.
1985 - The establishment of Fukuoka branch.
1985 - The 3rd time building expanded construction of Seki factory.
1990 - The 4th time building expanded construction of Seki factory.
1994 - The 5th time building expanded construction of Seki factory. Establishment of Seki Distribution Center.
1995 - The establishment of Sapporo branch.
1997 - The establishment of Yamagata branch.
1997 - The 6th time building expanded construction of Seki factory.
2001 - The establishment of Green Bell U.S.A. (Los Angeles).
Welcome to the world of Jatai International!
For the past 60 years, Jatai has brought the finest razors, shears and innovative beauty and grooming tools in their categories to salon professionals. We are extremely proud of our heritage of product excellence, customer service, and our industry leadership in our categories.
Our customers are among the most discriminating stylists and nail artists in the world. Many are among our industry's most respected educators in their categories. In the months to come, you will meet a number of them here on our new website where they will share their knowledge and expertise with you in our educational video series.
Our educators selected Jatai for the many benefits our products offer of course, but they all share the same mindset about Jatai product's ergonomic and structural excellence… their ability to hold an edge, their convenience, and the balance and feel of the instrument in their hands. All Jatai's cutting tools are all designed to work and feel like a natural extension of an artist's mind, hand, and eye.
As you read more about Jatai and our products throughout the new website, if you have any questions, I hope you will email or call me. We truly value your interest, inquiry, comment, and criticism, and will do whatever it takes to provide you with the best products, service, support, and training in the industry.
For over 60 years, JATAI's mission has been to provide innovative and high-quality professional beauty implements that make a significant 'difference' for beauty professionals. All of JATAI products offer 'lasting value' and serve to enhance stylists' artistic capabilities. Time and market-tested, JATAI has kept its commitment to quality, innovation and lasting value. JATAI is the exclusive North American distributor and marketer for only a few high-quality manufacturers in Japan.
The most successful brands in the world are built on reputation and word-of-mouth customer recommendation. JATAI's reputation is simple… we do what we do better than anyone else our customers can find. Our commitment is to product excellence, exceptional customer service, and lifetime guarantees for our products. The JATAI culture is about respect, service, and customer satisfaction. We know we must not only live up to your expectations… we must exceed them, and that is our promise to you.
Jatai International was established in California in 1950 as the first liaison office to promote commerce between Japan and the United States following World War II. Its mission was to help bridge the gap between America and Japan following the war years.
The founder of the company, Mr. Fred Wada was a major influence in bringing the Japanese swimming team to participate in the U.S. national championships. His work in this arena eventually led to his being named to the Tokyo Olympic Committee in the years leading up to 1964.
Mr. Wada worked tirelessly around the world influencing countries to support bringing the Olympics to Tokyo for the 1964 summer games. When Tokyo was ultimately selected as the next Olympic destination for the games, it was the landmark decision and event that changed Japan forever … from a post-wartime economy, into its current economic leadership position in the world today.
After the company's early work was concluded, Jatai was headed up by Mr. Kay Obayashi whose expertise in foreign commerce steered the company into the import business, and within a few years, was importing hair cutting razors and blades from Shishido cosmetics under the SORI brand. Thus, began Jatai’s long and respected history in the beauty and barber industry.
Within a few years, Jatai changed its manufacturer to Feather Safety Razor Co. Ltd. in Osaka, Japan. It was a critical decision, and began the relationship that exists today as the exclusive distributor of Feather’s beauty and barber products in North America.
The company's first product was Feather's Switch-Blade Shear with Replaceable Blades, and at its introduction it was one of the most expensive shears on the market. 35 years later, this high-quality shear is still the most innovative and economical shears.
In 1991, Jatai and Feather together developed a revolutionary razor, the Feather Styling Razor with a patented blade guard. This new razor concept was introduced when razors had fallen out of favor and few were used in the salon. However, the advent of this unique razor, and the education that went with it, changed hairstyling forever; expanding a stylist's creative universe offering capabilities that shears could not.
During this period, Jatai became the exclusive distributor for Ikemoto Brush Co. which produced the DuBoa hair brush, Green Bell, producer of the Seki Edge brand of personal care items, and Lucky Trendy Grip Clips.
Jatai has always been a company in a leadership role, with leadership products. Its mission has been to provide beauty professionals with the finest tools, implements, and education to keep its customers on "the cutting edge" of razor and scissors technology. All of Jatai's products bring 'lasting value' and enhance stylists' artistic capabilities.